Answer: sweet potato fries only because yam fries don’t exist! I know I know you had some last night with your burger but the restaurant tricked you since ‘yams’ are seldom seen in mainstream North American markets. That sugary, moist, orange tuber found in grocery stores is actually a sweet potato. So why the confusion? In the 1930’s a marketing campaign in the States started labeling sweet potatoes as yams – was this by accident or on purpose? I guess only those mad men will know!

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